How to Use Image Generation AI: Introducing the Basics and Applications!


Since the beginning of 2023, various AI tools have emerged, among which image generation AI has revolutionized the fields of digital art and design. In this article, we aim to provide an easy-to-understand guide for beginners, covering the basics of image generation AI and its practical applications. In fact, our company actively incorporates AI technology, using images created by image generation AI for advertising banners, eye-catching images, and more.


1. What is Image Generation AI?

Image generation AI is a system that uses artificial intelligence (AI) technology to automatically create images resembling those drawn by human artists or those that appear to be taken by a camera. It generates new visual content using pre-trained data. This technology is applied not only in creative fields but also in advertising, game development, and even in education and research. The images generated automatically by AI are garnering attention across various industries due to their unprecedented speed and diversity, which were unimaginable with traditional methods.

2.The Basic Principles of Image Generation AI

The underlying principle of image generation AI is based on a field of AI known as ‘deep learning’. Deep learning models analyze large sets of image data and learn their features, enabling the creation of new images. For instance, ‘Generative Adversarial Networks (GANs)’ are a popular method that mimics real images to generate new ones. In this process, one network generates images while another evaluates their realism. This results in the production of images that closely resemble actual photographs in quality.

3. For Beginners: Explanation of Basic Terms

Understanding image generation AI involves knowing some basic terms. First, ‘deep learning’ is a technique used by AI to perform complex tasks. Next, ‘neural networks’ are the fundamental structures of AI that mimic the functioning of the human brain, analyzing and learning from data. Then, ‘Generative Adversarial Networks (GANs)’ are systems where two networks work together to create new images. Understanding these terms clarifies the world of image generation AI.

4. Practical Uses of Image Generation AI

Image generation AI is relatively easy to use, even for beginners. For instance, it serves as a powerful tool for artists who want to create unique designs or designers in need of images based on specific themes. The most basic use involves giving simple instructions to the AI to generate images. For example, inputting themes like ‘winter forest landscape’ or ‘night view of a futuristic city’ into the AI will result in images based on these themes. This process is incredibly fast and aids in exploring a variety of ideas.

▲ Images generated by ChatGPT (for reference)

5. Examples of How Our Company Utilizes Image Generation AI

In our company, we utilize image generation AI for creating advertising banners and eye-catching images. With image generation AI, we can produce attractive visuals more quickly and efficiently than before. Using AI allows us to try a wider variety of designs than traditional methods, significantly reducing the time to realize creative ideas. Another advantage of image generation AI is its ability to create multiple image patterns in a short time, which reduces the workload for image preparation and facilitates faster A/B testing.

6. The Future of Image Generation AI

The future of image generation AI is incredibly bright. This technology continues to evolve and its potential is limitless. In the future, we can expect to see more realistic image generation and the creation of customized images tailored to individual user preferences. Additionally, AI’s support in the creative process will enable artists and designers to explore new forms of expression. This is anticipated to usher in an unprecedented wave of creativity in the fields of art and design. On a related note, generating videos from text is also becoming possible. While many current applications have yet to reach a practical level, there are emerging cases where such generated content is used in commercials, YouTube videos, and more.

7. Summary and Precautions

Image generation AI, with its ease of use and diversity, is revolutionizing many fields. This technology, easily accessible even for beginners, elevates creative work to a new level. However, there are some important considerations when using it. First is the issue of copyright and usage rights of images generated by AI. (This has been addressed in image generation AIs like those in Adobe or ChatGPT.) Additionally, AI-generated images could potentially impact the work of traditional artists. Understanding these points and using AI technology ethically and considerately is crucial.


Image generation AI, with its innovative approach and wide range of applications, is set to continue making significant contributions across various fields. By actively utilizing this technology, as our company does, new business opportunities can be seized. For those interested in image generation AI, I encourage you to keep an eye on the further evolution of this field and its vast potential.

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